Business Development

AsianTrade Connect supports European companies in developing commercial relationships and expanding their distribution networks across Asia-Pacific.

Our business development services focus on identifying suitable distributors, importers, retailers and strategic partners, establishing direct contact with local decision-makers and supporting negotiations throughout the commercial development process.

Drawing on our experience across Asian markets and distribution networks, we help companies approach relevant operators, evaluate potential partnerships and develop new commercial opportunities aligned with their products, positioning and expansion objectives.

Business Development: Our Advantage

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Established Distribution and Retail Networks

We work with established distributors, importers, retail groups and department stores across Asia-Pacific. Our relationships and knowledge of regional distribution networks allow us to identify relevant commercial partners and facilitate access to key decision-makers in selected markets.

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Direct Commercial Engagement

Our involvement goes beyond identifying potential partners. We approach commercial operators directly, arrange meetings, present our clients' brands and support negotiations, maintaining active coordination throughout the business development process.

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Experience Across Industries and Markets

Our experience across food, fashion, industrial, jewelry, pharma and other sectors gives us an understanding of how different Asian markets and distribution channels operate. We use this experience to identify suitable partners and adapt our commercial approach to each company's positioning.

Distributor and Importer Search

Identifying suitable distributors and importers is a critical step in establishing a commercial presence in Asian markets. Beyond identifying companies operating in a particular industry, it is essential to understand their distribution coverage, existing brand portfolio, commercial positioning and ability to develop new products within their networks.

ATC conducts targeted partner searches across selected Asian markets, identifying operators whose activities and commercial profiles are compatible with the client’s products and objectives. Our research focuses on companies with relevant market access, sector experience and potential interest in establishing new distribution relationships.

Our services include:

  • Identification of potential importers and distributors

  • Distributor portfolio and brand compatibility assessment

  • Evaluation of geographic coverage and sales channels

  • Identification of relevant purchasing and commercial decision-makers

  • Preparation of qualified partner shortlists

  • Initial assessment of distribution partnership opportunities

Accessing established retail networks and digital distribution channels can provide opportunities for international brands seeking to expand their commercial presence in Asia.

AsianTrade Connect works with companies to identify and approach department stores, retail groups, specialty chains, multi-brand retailers and e-commerce operators according to their product category and positioning.

Our activities focus on developing commercial relationships with relevant purchasing teams, category managers and retail decision-makers, evaluating opportunities for wholesale distribution, product listings and other forms of commercial cooperation.

Our services include:

  • Identification of department stores and retail groups

  • Scouting of specialty retailers and multi-brand operators

  • Research into relevant e-commerce partners

  • Identification of category managers and purchasing decision-makers

  • Commercial introductions to selected retail operators

  • Support for product listings and wholesale partnership discussions

Selecting the right partner requires more than confirming commercial interest. Companies must also consider the operator’s market reputation, distribution capabilities, existing business activities and compatibility with their long-term objectives.

ATC conducts preliminary commercial assessments of potential partners to support the selection process. Depending on the assignment, this may include reviewing company backgrounds, distribution networks, existing brand relationships and publicly available business information.

Where more extensive legal, financial or corporate due diligence is required, we can coordinate the assessment with qualified local professionals.

Our services include:

  • Preliminary company background checks

  • Assessment of commercial reputation and market presence

  • Review of existing brands and business activities

  • Evaluation of distribution capabilities and market coverage

  • Assessment of potential partnership compatibility

  • Coordination of additional due diligence through specialized professionals

Establishing direct contact with the appropriate decision-makers is essential to converting identified prospects into potential business partners.

AsianTrade Connect approaches selected operators on behalf of its clients, presenting their products and commercial proposals to relevant purchasing, distribution and business development teams.

We coordinate introductory discussions, organize B2B meetings and manage communications with prospective partners throughout the agreed development process. Meetings may be conducted remotely or in person, depending on the market, project requirements and availability of the parties involved.

Our services include:

  • Direct outreach to qualified commercial prospects

  • Company and product presentations to potential partners

  • Organization of B2B meetings and commercial introductions

  • Coordination of discussions with purchasing and management teams

  • Collection of product and commercial feedback

  • Follow-up on initial commercial enquiries and expressions of interest

Following initial introductions, potential partnerships often require further discussions concerning product positioning, pricing, purchasing conditions, distribution coverage and the commercial responsibilities of each party.

ATC supports companies throughout these negotiations, facilitating communication with prospective partners and helping clarify their commercial requirements and expectations.

Our involvement may include coordinating additional product presentations, assisting with commercial proposals and supporting discussions concerning distribution arrangements, exclusivity conditions and potential purchasing commitments.

Final contractual and commercial decisions remain with the client, while legal documentation and specialized contractual matters can be reviewed by qualified professionals where required.

Our services include:

  • Coordination of commercial negotiations

  • Support for pricing and purchasing discussions

  • Evaluation of proposed distribution arrangements

  • Assistance with commercial offers and product presentations

  • Coordination of discussions concerning territory and exclusivity

  • Support during the development of distribution agreements

In addition to traditional distribution agreements, certain expansion projects require broader forms of commercial cooperation with established regional operators.

AsianTrade Connect assists companies in identifying potential strategic partners for licensing arrangements, joint ventures, regional collaborations and other business development initiatives.

Our activities focus on identifying suitable counterparts, evaluating the commercial rationale for cooperation and facilitating discussions between the relevant parties.

Depending on the project’s requirements, we can also coordinate with specialized legal, financial and corporate advisors during the evaluation and structuring of potential agreements.

Our services include:

  • Identification of strategic commercial partners

  • Scouting of potential joint venture partners

  • Research into licensing and master licensing opportunities

  • Identification of regional operating partners

  • Facilitation of cross-border commercial collaborations

  • Coordination of preliminary strategic partnership discussions

Develop Your Distribution Network in Asia

AsianTrade Connect works with European companies seeking to establish new distribution partnerships, approach major retail operators and strengthen their commercial presence across Asia-Pacific.

Contact our team to discuss your target markets, distribution objectives and potential business development opportunities.